The NYC Hit List: The Best New Restaurants In NYC – Infatuation
The Hit List is where you’ll find our favorite new food and drink experiences in NYC. We track new openings across the city, and then visit as many as we can. While this is by no means an exhaustive list of every good new spot, one thing you can always rely on is that we’ll […]
15 Outstanding Independents That Dare to Stand Apart – Progressive Grocer
Edith’s Eatery & Grocery Brooklyn, N.Y. Beginning life as a pop-up shop in the summer of 2020 with an investment of just $8,000, Edith’s Eatery & Grocery has now grown into a new flagship location, on 312 Leonard Street in the Williamsburg neighborhood of Brooklyn, N.Y., that carries hard-to-find grocery items, a full dining menu […]
Jewsish Classics come with a Global Twist at Edith’s Eatery – Brooklyn Mag
It’s been a wild ride of a pandemic for Elyssa Heller. On February 26, 2020, Heller officially incorporated her dream business, an entity that at that time only existed in her head, called Edith’s Eatery and Grocery. Named after her great-aunt Edith, who owned a Jewish deli in Brooklyn in the early 1950s (“it was […]
Edith’s Opens New Dine-In Location in Williamsburg – Greenpointers
You may remember Edith’s as one of the few bright spots in the early days of quarantine in 2020, as they started as a pop-up shop running out of Paulie Gee’s Edith’s charmed the neighborhood with their bacon, egg, cheese, and latke bagel sandwiches and seasonal hamentashen, parlaying that success into a standalone sandwich counter […]
Edith’s Debuts Flagship Location in Brooklyn – Progressive Grocer
Beginning life as a pop-up shop in the summer of 2020 with an investment of just $8,000, Edith’s has now grown into a new flagship location in Brooklyn, N.Y., that will carry hard-to-find grocery items, a full dining menu featuring innovative versions of classic Jewish dishes, and a robust housemade program, highlighted throughout the menu […]
Edith’s, a Pop-Up Highlighting Jewish Fare, Sets Up Shop in Williamsburg – NYT
Elyssa Heller, a Chicago native who settled in New York 10 years ago, has been building a career in food. She worked in marketing and operations for several companies, and then, without quitting her day job, started Edith’s, as a pop-up at Paulie Gee’s Slice Shop in Greenpoint, Brooklyn, in 2020 selling items like handmade […]
Brooklyn’s Newest Jewish Restaurant and Grocer Aims to Become a Modern Day Zabar’s – Eater NY
It’s been an unrelenting year and a half for Elyssa Heller, the Jewish-American restaurateur behind the Edith’s pop-up and sandwich counter in north Brooklyn. In 2020, Heller popped onto the borough’s restaurant scene somewhat unexpectedly, operating a bagel pop-up out of the kitchen at Paulie Gee’s while the pizzeria was temporarily closed due to the […]
The Best Dishes We Ate This Year in NYC – Thrillist
The dish: BEC&L at Edith’s Williamsburg In a city with bagels aplenty, it’s surprising when a newcomer can command the city’s attention. But that’s exactly what Edith’s did. When New Yorkers flocked to the pop-up at Paulie Gee’s last winter, it was tough to get your hands on a single hand-twisted bagel—let alone a dozen. […]
The Jewish Bagel Queen Breaking All the Rules – First We Feast
Some of New York’s most iconic dishes are rooted in classic Jewish deli cuisine – pastrami on rye, bagels and lox, matzo ball soup, and much more. But for Elyssa Heller, founder of Edith’s sandwich shop in Brooklyn, Jewish food has a much broader definition – one that is influenced by the Jewish diaspora. From […]
‘Why Aren’t These Flavors Being Celebrated?’ Rethinking what it means to be a “Jewish” restaurant in New York – Grub Street
This past March, Elyssa Heller opened Edith’s in Williamsburg. Three weeks ago, while sitting at the sandwich counter, I had an epiphany, one that forced me to reconsider my long-held belief that bagel sandwiches are terrible. Bagels are wonderful, of course, but they are too much — too chewy, too thick — for sandwiches. At […]