Edith’s got its start as a pandemic pop-up over the spring of 2020, at Paulie Gee’s Pizzeria in Greenpoint, NY. But the seeds of inspiration behind Edith’s – and the mission that fuels it today – has been brewing for generations.
Edith, the great-aunt of Edith’s founder, Elyssa, ran a Brooklyn deli back in the 50s. Elyssa combed through her age-old recipes and dug deep into hundreds of years of global Jewish cuisine for further inspiration.
The Mission
To search far and wide. Across centuries, continents and cultures. To rediscover and reimagine flavors from the past and use them to build the next generation of comfort food.
Edith’s Pop-Up garnered wide-spread praise, daily sell outs, and lines literally snaked around the block, providing comfort and relief to a community during a difficult time.
In Spring 2021, the first standalone brick & mortar store was born nearby in Williamsburg: Edith’s Sandwich Counter.
Open daily for breakfast and lunch, the Sandwich Counter became an instant hit, creating popular and viral hits – such as The BEC&L Sandwich (our take on the NYC bacon, egg and cheese staple) and the Iced Cafe Slushie (which folks have waited on 30 minute lines in 30 degree weather for).
In 2022, Edith’s Eatery & Grocery opened its doors, with an entirely unique all day (brunch and dinner) offering. The meticulously designed space and menus modernizes the traditional dining and grocery experiences with the same approach – and with the same purpose – that Edith’s already has with its casual Sandwich Counter fare.
The most exciting part of the story is that Edith’s is only getting started…