The Mission
To search far and wide. Across centuries, continents and cultures. To rediscover and reimagine flavors from the past and use them to build the next generation of comfort food.
Edith’s Pop-Up garnered wide-spread praise, daily sell outs, and lines literally snaked around the block, providing comfort and relief to a community during a difficult time.
In Spring 2021, the first standalone brick & mortar store was born nearby in Williamsburg: Edith’s Sandwich Counter.
Open daily for breakfast and lunch, the Sandwich Counter became an instant hit, creating popular and viral hits whose popularity has spread across New York City. These include our BEC&L Sandwich (named ‘One Of The Sandwiches That Defines New York City’ by The New York Times,’ who called it ‘the platonic ideal of hangover food, with an added latke layer… the bagel chewy, eggs impossibly fluffy, the latke doing that crunchy-outside, creamy-inside thing that will cure what ails you’), Iced Cafe Slushie (which the Food & Wine Magazine described as ‘super refreshing’ and ‘the best thing I drank this year, just like it was last year’), Sephardi Breakfast Wrap (named “One Of Best Breakfast Sandwiches In NYC” by The Infatuation”) and Amba Caramel Chocolate Chip Cookies (called a “a non-traditional, translucent tour de force” and named a Top 4 Cookie in NYC By The Infatuation).
The most exciting part of the story is that Edith’s is only getting started…
By popular demand Edith’s Sandwich Counter has expanded into Manhattan as of December 2024. The cozy corner location in the West Village is located at 64 Charles Street, and includes indoor and outdoor seating, as well as an actual… sandwich counter.
