Our Story
A new page in the Jewish comfort food history.
Brooklyn, 2020
How Edith's Began
Edith's got its start as a pandemic pop-up over the spring of 2020, at Paulie Gee's Pizzeria in Greenpoint, NY. But the seeds of inspiration behind Edith's — and the mission that fuels it today — has been brewing for generations.
Edith, the great-aunt of Edith's founder, Elyssa, ran a Brooklyn deli back in the 50s. Elyssa combed through her age-old recipes and dug deep into hundreds of years of global Jewish cuisine for further inspiration.
The Mission
To search far and wide. Across centuries, continents and cultures. To rediscover and reimagine flavors from the past and use them to build the next generation of comfort food.
A Line Around the Block
Edith's Pop-Up garnered wide-spread praise, daily sell outs, and lines literally snaked around the block, providing comfort and relief to a community during a difficult time.
Spring 2021
The Sandwich Counter
In Spring 2021, the first standalone brick & mortar store was born nearby in Williamsburg: Edith's Sandwich Counter.
Open daily for breakfast and lunch, the Sandwich Counter became an instant hit, creating popular and viral hits whose popularity has spread across New York City. These include our BEC&L Sandwich — named "One Of The Sandwiches That Defines New York City" by The New York Times — the Iced Cafe Slushie, which Food & Wine Magazine called "the best thing I drank this year," the Sephardi Breakfast Wrap, named one of the best breakfast sandwiches in NYC by The Infatuation, and our Amba Caramel Chocolate Chip Cookies, named a Top 4 Cookie in NYC.
December 2024
Only Getting Started
The most exciting part of the story is that Edith's is only getting started.
By popular demand Edith's Sandwich Counter has expanded into Manhattan as of December 2024. The cozy corner location in the West Village is located at 64 Charles Street, and includes indoor and outdoor seating, as well as an actual… sandwich counter.
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