57 Sandwiches That Define New York City
Elyssa Heller is a pandemic pop-up success story. She started selling hand-rolled bagels and dishes inspired by the Jewish diaspora out of Paulie Gee’s pizzeria in 2020 before opening Edith’s Sandwich Counter in Williamsburg, where the menu is tight but clever: egg sandwiches on bagels, breakfast wraps on Yemeni flatbread and deli classics like tuna […]
Elyssa Heller De-Stresses With Barney Greengrass
Owning a business means I feel guilty not working at all times,” says Elyssa Heller, who opened Edith’s Sandwich Counter in Greenpoint after starting it as a pandemic pop-up. It is both an homage to and a modernization of the kinds of spots Heller has always loved.
Nordstrom NYC Welcomes Edith’s Sandwich Counter Pop-Up with a Nostalgic Twist
A slice of culinary nostalgia has made its debut at Nordstrom’s NYC Flagship store. Edith’s Sandwich Counter has unveiled a limited-time pop-up restaurant on lower level 2 of the iconic department store, inviting patrons to step back into a different era of New York deli dining. The pop-up, which launched on November 1, promises a […]
Edith’s at Nordstrom NYC
Elyssa Heller’s tiny shop serving Jewish style sandwiches in Williamsburg, Brooklyn, many of them made on bagels, has shown up in the Nordstrom store in Midtown. It will serve breakfast and lunch items, including a bacon, egg and cheese sandwich with a latke and the Edith, similar to a Reuben with house-smoked pastrami. Edith’s items […]
A Beloved Jewish Restaurant Is Opening At Nordstrom In New York City
One of Williamsburg’s top takeout spots is moving into Manhattan. Just in time for holiday shopping, Edith’s Sandwich Counter will open a limited time pop-up restaurant at Nordstrom NYC. Launching on lower level 2, on Wednesday, November 1. Edith’s at Nordstrom NYC will highlight the restaurant’s most iconic items, including their famous Iced Café Slushie, […]
NEW YORK CITY CLASSICS AS IMAGINED BY A RISING-STAR LOCAL CHEF
As part of Delta Sky Club’s commitment to highlighting local, emerging chefs through its Local Flavor program, the JFK T4-A Club will feature the work of Elyssa Heller, founder and CEO of Edith’s Eatery & Grocery in Williamsburg, Brooklyn. Guests of the T4-A Club can enjoy Elyssa’s takes on Jewish deli staples like brisket hash […]
A modern Jewish restaurant heads to JFK airport
It’s been a big year for Edith’s, the modern Jewish restaurant that opened and then closed a full-service restaurant in Williamsburg, before announcing plans to expand the business across the city. The latest development takes its owner, Elyssa Heller, to John F. Kennedy International Airport. Starting on July 25, Heller will serve Edith’s brisket sandwiches […]
New Kid on the Block: Edith’s Sandwich Counter
Taking up residence during the quiet hours at Tiny’s is Edith’s Sandwich Counter, a to-go only setup in the doorway of the restaurant on West Broadway serving breakfast and lunch daily, Monday to Friday.
Edith’s will take up weekday residency at Tiny’s
The Edith’s mystery is solved. A couple readers and I have been brainstorming to figure out which space the popular BEC BK sandwich stop was taking — but turns out they are instead moving into Tiny’s during the day, Eater reports.
The most underrated restaurant in NYC?
The most underrated restaurant right now is a place I’ve been absolutely loving. It’s called Edith Sandwich Counter. It is fantastic. I call it, like, hipster Jewish food. It’s supposed to, like, remind you of, like, old school Jewish food and old school Jewish vibes, but definitely with, like, a new twist and, like, everything […]