Nordstrom NYC Welcomes Edith’s Sandwich Counter Pop-Up with a Nostalgic Twist

A slice of culinary nostalgia has made its debut at Nordstrom’s NYC Flagship store. Edith’s Sandwich Counter has unveiled a limited-time pop-up restaurant on lower level 2 of the iconic department store, inviting patrons to step back into a different era of New York deli dining. The pop-up, which launched on November 1, promises a […]

Edith’s at Nordstrom NYC

Elyssa Heller’s tiny shop serving Jewish style sandwiches in Williamsburg, Brooklyn, many of them made on bagels, has shown up in the Nordstrom store in Midtown. It will serve breakfast and lunch items, including a bacon, egg and cheese sandwich with a latke and the Edith, similar to a Reuben with house-smoked pastrami. Edith’s items […]

A Beloved Jewish Restaurant Is Opening At Nordstrom In New York City

One of Williamsburg’s top takeout spots is moving into Manhattan. Just in time for holiday shopping, Edith’s Sandwich Counter will open a limited time pop-up restaurant at Nordstrom NYC. Launching on lower level 2, on Wednesday, November 1. Edith’s at Nordstrom NYC will highlight the restaurant’s most iconic items, including their famous Iced Café Slushie, […]


As part of Delta Sky Club’s commitment to highlighting local, emerging chefs through its Local Flavor program, the JFK T4-A Club will feature the work of Elyssa Heller, founder and CEO of Edith’s Eatery & Grocery in Williamsburg, Brooklyn. Guests of the T4-A Club can enjoy Elyssa’s takes on Jewish deli staples like brisket hash […]

A modern Jewish restaurant heads to JFK airport

It’s been a big year for Edith’s, the modern Jewish restaurant that opened and then closed a full-service restaurant in Williamsburg, before announcing plans to expand the business across the city. The latest development takes its owner, Elyssa Heller, to John F. Kennedy International Airport. Starting on July 25, Heller will serve Edith’s brisket sandwiches […]

New Kid on the Block: Edith’s Sandwich Counter

Taking up residence during the quiet hours at Tiny’s is Edith’s Sandwich Counter, a to-go only setup in the doorway of the restaurant on West Broadway serving breakfast and lunch daily, Monday to Friday.

Edith’s will take up weekday residency at Tiny’s

The Edith’s mystery is solved. A couple readers and I have been brainstorming to figure out which space the popular BEC BK sandwich stop was taking — but turns out they are instead moving into Tiny’s during the day, Eater reports. 

The most underrated restaurant in NYC?

The most underrated restaurant right now is a place I’ve been absolutely loving. It’s called Edith Sandwich Counter. It is fantastic. I call it, like, hipster Jewish food. It’s supposed to, like, remind you of, like, old school Jewish food and old school Jewish vibes, but definitely with, like, a new twist and, like, everything […]

The Bakers Reimagining Traditional Jewish Pastries

THE SCHNECKEN AT Edith’s A Jewish deli in Williamsburg, Brooklyn, gleam with sugary glaze or drip with buttery icing, depending on the day. Sometimes the coiled pastries, named after the German word for snail, ooze globs of blueberry-sumac jam or shed honey-walnut crumbles. Once, ube (a purple yam from the Philippines) was added to the […]

Where to Eat Brunch in New York City

Edith’s Eatery & Grocery opened in Williamsburg last year, bringing a Jewish restaurant, bakery, delicatessen, and grocery store to the neighborhood all in one. For the purposes of this guide, it’s also a pretty pleasant place to sit down with a plate of pastrami and eggs or cheesy syrniki pancakes during brunch. Be sure to […]