Edith’s Matzo Ball Soup – Saveur

When Elyssa Heller, owner of Edith’s Eatery & Grocery in Brooklyn, was growing up, her mom made matzo ball soup every year for Passover. But she also prepared the dish throughout the entire year—for Heller whenever she was sick, or even for regular weeknight dinners. Today, Heller considers this belly-warming recipe, which has evolved throughout […]

Pete Davidson ‘delicore’ street style trend inspired by bagels and babkas – NY Post

Come for the knishes, pastrami, and bagels, leave with the hats, hoodies and T-shirts. Beloved delis and appetizing stores — from old favorites like Russ & Daughters on the Lower East to hip newcomers like Edith’s Eatery & Grocery in Williamsburg — are selling chic merch to style-conscious, smoked meat-loving locals. Even big fashion labels […]

19 Vital Jewish Delis in NYC – Eater NY

Jewish delis were once the backbone of the New York food scene, but in the modern age their numbers have greatly diminished. Everything from low-fat dieting trends to anti-meat preferences over the last couple of decades has had an effect, but so have newer and more faddish forms of food that make hot pastrami, gefilte […]

Where to Eat Brunch Right Now in NYC -Thrillist

Once a beloved bagel pop-up that would sell out daily, this neighborhood favorite just unveiled a full-service concept that’s perfect for brunch. At the new Edith’s Eatery & Grocer, order the Smoked Fish Plate with owner Elyssa Heller’s lauded hand-twisted bagels; a pan-seared Malawach flatbread with grated tomato, house-made bay leaf oil, and zhug sauce for […]

The NYC Hit List: The Best New Restaurants In NYC – Infatuation

The Hit List is where you’ll find our favorite new food and drink experiences in NYC. We track new openings across the city, and then visit as many as we can. While this is by no means an exhaustive list of every good new spot, one thing you can always rely on is that we’ll […]

15 Outstanding Independents That Dare to Stand Apart – Progressive Grocer

Edith’s Eatery & Grocery Brooklyn, N.Y. Beginning life as a pop-up shop in the summer of 2020 with an investment of just $8,000, Edith’s Eatery & Grocery has now grown into a new flagship location, on 312 Leonard Street in the Williamsburg neighborhood of Brooklyn, N.Y., that carries hard-to-find grocery items, a full dining menu […]

Jewsish Classics come with a Global Twist at Edith’s Eatery – Brooklyn Mag

It’s been a wild ride of a pandemic for Elyssa Heller. On February 26, 2020, Heller officially incorporated her dream business, an entity that at that time only existed in her head, called Edith’s Eatery and Grocery. Named after her great-aunt Edith, who owned a Jewish deli in Brooklyn in the early 1950s (“it was […]

Edith’s Opens New Dine-In Location in Williamsburg – Greenpointers

You may remember Edith’s as one of the few bright spots in the early days of quarantine in 2020, as they started as a pop-up shop running out of Paulie Gee’s Edith’s charmed the neighborhood with their bacon, egg, cheese, and latke bagel sandwiches and seasonal hamentashen, parlaying that success into a standalone sandwich counter […]

Edith’s Debuts Flagship Location in Brooklyn – Progressive Grocer

Beginning life as a pop-up shop in the summer of 2020 with an investment of just $8,000, Edith’s has now grown into a new flagship location in Brooklyn, N.Y., that will carry hard-to-find grocery items, a full dining menu featuring innovative versions of classic Jewish dishes, and a robust housemade program, highlighted throughout the menu […]

Edith’s, a Pop-Up Highlighting Jewish Fare, Sets Up Shop in Williamsburg – NYT

Elyssa Heller, a Chicago native who settled in New York 10 years ago, has been building a career in food. She worked in marketing and operations for several companies, and then, without quitting her day job, started Edith’s, as a pop-up at Paulie Gee’s Slice Shop in Greenpoint, Brooklyn, in 2020 selling items like handmade […]